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U.S. Vinyl Album Sales Score Best Week of 2020, Thanks to Walmart Sale


On Nov. 14, Walmart discounted all vinyl albums in-store to $15 — including Walmart-exclusive variants, like colored vinyl.

U.S. vinyl album sales vaulted to their best week of the year, thanks largely to sale pricing and promotion at Walmart. In the week ending Nov. 19, vinyl album sales increased 55.5% to 943,000 copies sold, according to Nielsen Music/MRC Data. That also marks the third-largest week for vinyl since 1991, when Nielsen Music/MRC Data began electronically tracking music sales.

Sales of vinyl albums at mass merchant stores (which include the Walmart chain) comprised 315,000 of the week’s total. On Nov. 14, Walmart discounted all vinyl albums in-store to $15 — including Walmart-exclusive variants (like colored vinyl).

The last time overall U.S. vinyl album sales were higher was in the week ending Dec. 26, 2019, when volume hit 1.24 million sold — the largest week for vinyl album sales in the Nielsen Music/MRC Data era.



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Written by Lydia Smith

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