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Spotify Is Helping Match Musicians With Designers for Its Canvas Video-Looping Tool


Participating designers include Helen Ratner (FKA Twigs, Steve Aoki, Kanye West), Ian Eager (Lil Tecca, Pop Smoke, Lil Wayne), WEWRKWKNDS (Zedd, Katy Perry, Billie Eilish) and others who have shown success with the format.

Artists have been finding increasingly creative uses for Canvas as of late. Last week, Shawn Mendes teased the tracklist to his upcoming album by dropping song title hints using the format, while Billie Eilish refreshed her Canvas once a day for seven days to offer snippets of her recent Where Do We Go? livestream.

With today’s announcement, Spotify is also sharing new data around Canvas’ effectiveness. According to the service, listeners are 145% more likely to share a track that has a Canvas, 5% more likely to keep streaming it, 20% more likely to add it to their personal playlists and 9% more likely to visit an artist’s profile page.

You can learn more about the Canvas marketplace here.



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