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Exclusive First Look at Will Smith’s Re-Launched Fashion Line


Brand: Bel Air Athletics

Season: SS21

Key Pieces: The varsity jacket (slide #3) is made from eco-friendly wool with vegetable leather sleeves and a tiger motif appliqué.

Release Date: 2021

Buy: Bel Air Athletics

Editor’s Notes: Bel Air Athletics is the relaunched fashion label founded by Will Smith. In spite of its Los Angeles moniker (a nod to Smith’s iconic TV show), most of these items are hand-made or finished in Milan.

The collection above has a slight public school uniform vibe with slimline athletic silhouettes and bright color combinations. This collection of paisley-print track jackets, polo shirts, knee-length shorts, caps, quarter-zip tops, tie-dye tees, and color-blocked sweaters constitutes Bel Air’s SS21 drop which will be landing in retailers early next year.

Ahead of that, a smaller capsule of unisex basics including track jersey shorts, hoodies, and tees featuring Bel Air Athletics branding and the wreathed crest logo are now available online.



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