Sundae School’s “The Butterfly Dream” Collection Drops at 4:20

Brand: Sundae School

Season: Pre-fall 2020

Key Pieces: Evoking the collection’s theme of dreams, the tee in slide #3 includes an interpretation of Francisco Goya’s painting “The Dream of Reason Produces Monsters.” Also, the tiger tie-dyed hoodies.

Release Date: Available today from 4:20 p.m

Buy: Sundae School

Editor’s Notes: Sundae School’s latest collection explores the power of dreams with a new collection inspired Zhuang Zi’s poem, “The Butterfly Dream”. In the poem, the great Daoist thinker dreams of himself as a fluttering butterfly and awakens to consider if he is a man dreaming as a butterfly, or in fact, a butterfly dreaming as a man.

The collection uses a butterfly motif to symbolize this broadening of reality across graphic-based tees, tie-dyed sweatpants, hoodies, crewneck sweaters, cropped tees, and signature Jeogori (traditional Korean han-bok) silhouettes.

Elsewhere graphics contain a reference to the classic latin adage of  “Somnio Ergo Sum (I Dream Therefore I Am),” with skeletons and butterflies dancing around a fountain of blood.

“The Butterfly Dream” was also stylized as a short film which kind of compels us to join the cult-like utopia of normalized in-person interactions, legalized cannabis, and society whereby dreams are not just an escape from daily life, but a vital medium to understanding and freeing oneself.

  • Creative Agency:
    Teleport studios
  • Director:
    Yong-Ki Lee
  • Assistant:
    Ho-Jun Kim
  • Editing:
  • Styling:
    Se-Young Kim
  • Make-up:
    Min-Seok Choi
  • Photography:
    Marigatoe & Phillip Windly Kim

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