New Balance Celebrates Boston Heritage with New Concepts Collab

Brand: Concepts x New Balance

Model: New Balance x Concepts 327 “Cape”

Key Features: Concepts brings a contemporary perspective to the nostalgic New Balance 327 silhouette with a full heel-to-toe transparent ice-blue sole.

Release Date: August 7, with a wider release from August 13.

Price: $140

Buy: Available exclusively at Concepts retail stores and online.

Editor’s Notes: New Balance tapped fellow Boston-based retailer Concepts to reimagine its classic 327 sneaker with rich colors inspired by the neighboring cranberry bogs in Cape Cod. The rich red colorway is offset with an electric blue rubber sole, suede and nylon upper, and custom co-branding on the tongue and insole.

The hint of green on the molded EVA midsole represents the slice of lime that you would find in a classic local cocktail, the “Cape Codder,” better known as a vodka cranberry.

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