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Swatch Teases New Watch Collection With BAPE


Swatch has announced a second collaboration with BAPE. Consisting of three designs, the watches will be officially unveiled on August 1, but beforehand, the Swiss watchmaker is teasing the collection in a coinciding campaign.

Various influencers from all over the world have been chosen to star in the Swatch x BAPE campaign. These individuals — ranging from a fashion designer to a pro gamer and a YouTuber — champion a winning mentality and continually push their own limits.

Showcasing the Swatch x BAPE collection are fashion blogger Sherlina Nym, fashion designer Masa, professional gamer Brawks, DJ and Blogger Dani, TV presenter AJ, BMX riders Chad and Matthias, and YouTuber Carmie.

Swatch has begun to share interviews with each of the participating influencers on its official Instagram page. You can get a sneak peek at the collaboration with BAPE via the coinciding posts.

The Swatch x BAPE collection is due to release August 6. Visit Swatch.com for more.





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