How Sneaker Stores Are Responding to Protests

In the wake of George Floyd’s murder by police in Minneapolis on Monday, May 25, people across America and the world have taken to the streets to protest racism and demand justice. Some of the demonstrations have escalated into riots, and vandalism and looting in some areas – affecting many sneaker stores and boutiques.

Over the weekend, images and videos of stores being broken into and looted began to make rounds on social media. Now many brands and stores that have experienced looting are speaking out.

Many larger brands have taken a decided stance on the situation. For instance, while the Nike Store location on Michigan Ave. in Chicago appeared to be completely cleaned out yesterday, the company shared a message in solidarity protesters. In an unprecedented move, adidas shared Nike’s post, suggesting that the sportswear rivals share a united position on the issue of institutionalized racism in the United States.

For smaller sneaker shops and consignment stores – some of which are black-owned – however, looting is hitting especially hard. Stores such as Flight Club, Sole Classics, RSVP Gallery, and Round Two, are grappling with the obvious financial repercussions, while also standing behind protesters.

From frustration to solidarity, here’s how the sneaker community is responding to vandalism in the wake of nationwide protests.

nike & adidas


The Hundreds


Sole Classics

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• There’s protesting, rioting, then there is looting. I’m not worried about the stuff, I’m worried about the people. Y’all stay safe. Don’t worry, we are in action to figure out how we can meet with the powers that be on ways to create outlets. This wasn’t about crime on a black business, this had deeper roots. See y’all after things cool off. Love, Sc. ————————— THIS IS ON US! For generations we have called the youth stupid, taken funding from their programs, kicked them out of places and ignored them. What would you expect? Don’t lock your doors tighter, open your hearts wider. Spread love, Sc. Drop a positive message to the youth in our comments.

A post shared by Sole Classics (@soleclassics) on

Round Two

RSVP Gallery


Sign the petition to demand justice for George Floyd and join us in taking a stance against institutionalized racism. 

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