Today Calvin Klein premieres a new Spring 2020 campaign for Calvin Klein Jeans and Calvin Klein Underwear, titled “DEAL WITH IT.” The project serves as a celebration of self confidence and unwavering acceptance.
Kendall Jenner, Justin Bieber, Lil Nas X, and SZA front the new Calvin Klein campaign alongside Colombian musician Maluma, model and actress Hunter Schafer, and singer-songwriter and actor Lay Zhang. The subsequent shoot was manned by photographer Mario Sorrenti, while Bardia Zeinali was tapped for the campaign video.
Each photo from the project showcases the subject in their own exaggerated world, mixing real emotions with fantasy, ultimately as an ode to self expression. The “DEAL WITH IT” campaign acts as a continuation of the brand’s #MYCALVINS movement, which will be supported by digital and print activities and outdoor initiatives.
After getting a look at the still photos from the “DEAL WITH IT” campaign above, see below for additional video content.