Premium lifestyle brand and gaming organization 100 Thieves has opened a new 15,000-square-foot headquarters in the heart of Los Angeles. Officially referred to as the 100 Thieves Cash App Compound, the space stakes its claim as the largest esports team facility in the United States.
“The 100 Thieves Cash App Compound is the product of our vision to build a new category of company – a lifestyle brand born from gaming,” says Matthew “Nadeshot” Haag, Founder and CEO of 100 Thieves. “Los Angeles is the epicenter of esports, entertainment, and fashion, which are the three pillars we founded the company upon, so this is the perfect home for innovating on what an esports organization and lifestyle brand can be. I can’t wait for our fans to experience the Compound.”
100 Thieves’ LA headquarters includes designated spaces for esports training, video game livestream broadcasting, content production, and fashion design, in addition to a retail storefront for the brand’s apparel drops.
Cash App serves as the title sponsor for the state-of-the-art facility, as the deal between the two companies also covers 100 Thieves’ esports teams, content, and jerseys. Additional aspects of the partnership will be announced throughout 2020.
Founded in November 2017, 100 Thieves is the fastest growing brand born from gaming and esports, and currently one of the top 10 most valuable esports brands in the world. Alongside Haag, the company is co-owned by Drake, Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert.
The opening of the 100 Thieves Cash App Compound follows the company’s recently launched 2020 jersey program, designed by VP of Brand & Apparel, Doug Barber. Fans of 100 Thieves can look forward to future drops created by Reigning Champ’s former head of brand.
For more information on 100 Thieves, visit 100thieves.com.