Prada’s Flower-Filled Resort 2020 Campaign Celebrates the Beauty of Living

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Prada debuts its Resort 2020 advertising campaign photographed by Keizo Kitajima and Drew Vickers. The project serves to celebrate the beauty of living, of reality, and of today.

A fresh perspective is found within the new Prada Resort collection, as the campaign then offers a different take on the concept of fashion advertising. The Prada Resort 2020 campaign isn’t exclusively viewed through the lens of a page or a computer screen, but it is integrated into everyday life, with images plastered on fragrant bouquets at florists in London, Milan, Moscow, New York, Paris, Shanghai, and Tokyo. Prada has designed the campaign to be exchanged and passed between loved ones, similar to the gifting of flowers from one individual to another.

Starring Freja Beha Erichsen, Sara Blomqvist, Lexi Boling, Yang Hao, Stella Jones, Xiao Wen Ju, Xara Maria, Freek Men, Vik Nahishakiye, Ashley Radjarame, Kyla Ramsay, Toni Smith, and Qun Y, you can see the Keizo Kitajima and Drew Vickers-photographed Prada Resort 2020 campaign above.

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