Snapchat’s New Lens Transports You to Gucci’s Virtual Beach

Snapchat has partnered with Gucci on a new Portal Lens that transports users to a virtual beach. The collaboration coincides with Gucci’s recently-debuted “Gift Giving” campaign by Harmony Korine.

Snapchat’s Portal Lenses allow you to interact with objects in a 3D world. With the Gucci Lens, users are ushered to a beach decorated with holiday-themed elements and various Gucci products. Again, the Portal Lens is based around Gucci’s new campaign by Harmony Korine. While looking through the Lens, you will see a Christmas tree with gifts, palm trees with candy canes, and snowmen made of sand, scattered throughout a tropical location.

Simply utilize the Lens Carousel on Snapchat to access the Gucci Portal Lens anywhere in the world.

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