Lacoste Reworks Its Iconic Logo for New “Croco Magic” Collection

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Following a FW19 outerwear collection featuring collaborations with the likes of Pyrenex, Gloverall, K-Way, Alpha Industries, and Tailor Toyo, Lacoste unveils its new holiday “Croco Magic” range. The assortment consists of men’s and women’s styles, decorated with the brand’s signature crocodile logo.

Standout pieces from the collection boast small versions of the croc motif coming together to make up a larger logo. The design is predominantly seen on crewnecks and polos. Additional items from the “Croco Magic” capsule range from caps and beanies, to scarves, and sweaters and dresses for the ladies, while leather accessories are offered as well.

The new Lacoste “Croco Magic” collection is due to release this Thursday, November 14.

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