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Bulova Relaunches Its Iconic Computron Watch

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American watch brand Bulova’s popular 1976 Computron watch series has been reprinted in a retro-future design equipped with a digital LED display. The new Computron line reproduces one of the most iconic collections from Bulova’s Archives Series which originated in 1875.

The American watch manufacturer sits among the best luxury watch brands, which comes as no surprise. The Computron infuses Bulova’s iconic timepieces with more modern elements as seen through the watch’s original trapezoidal case design, which was unconventional for its time. The innovative shape presents an angled display that addresses the problem of glare resulting from direct sunlight which often impairs the visibility of LED displays. This style is also referred to as a “drivers’ watch,” as its layout allows for drivers to check the time without moving their wrists from the steering wheel.




Pressing the crown button once brings up the time on the display in hours and minutes; pressing again in subsequent order recalls the month and day, day of the week, and a second time zone in hour and minute format.

Limited quantities of the watch in stainless steel with a blue LED display are available on Bulova’s site. The model also comes in a retro gold tone with a red display as well as a contemporary black version on a silicone strap with prices ranging from $236 to $316. The series is also available for purchase at watch stores and department stores in the US.

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