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Bottega Veneta’s Pre-Spring 2020 Campaign Defines the Brand’s New Visual Identity


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Bottega Veneta previews its Pre-Spring 2020 collection with a new campaign shot by photographer Tyrone Lebon. Similar to previous projects from the Italian luxury brand, the editorial celebrates the iconography of modern luxury, as the images serve to define the new visual identity for Bottega Veneta.

Featuring model Jean Campbell and cult designer Andre Walker, the campaign incorporates an oversized gold chain laid out in a photographic studio, pointing to Daniel Lee‘s key use of jewelry. From there, colors appear in smoked blue, pine green, burnt caramel, and black, as clothes are effortlessly elevated.

“Bottega Veneta clothes are worn in context, mixed with real characters and live in the moment. They are elevated and everyday and that’s what makes them powerful,” says Lee.



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