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Puma, Balmain & Cara Delevingne Fight the Good Fight in New Campaign


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PUMA and Balmain‘s first collection, which was created with Cara Delevingne, has reached campaign mode. The trio’s boxing-centric campaign is all about fighting the good fight and focuses on people who take a stand for what they believe in and defend the rights of others to be themselves.

Brianna Capozzi shot the campaign feature Delevingne and a diverse group of people from the worlds of art, sport, music, dance, academia, and literature. They’re adorned by the new collection, which merges PUMA’s sense of sport with Balmain’s high fashion heritage.

Scan through the campaign above, and look for the collection to hit stores November 21.



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