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Louis Vuitton Unveils Virgil Abloh’s Pre-Spring 2020 Men’s Campaign


Visit the original post to see all 20 images from this gallery.

Brand: Louis Vuitton

Season: Pre-Spring 2020

Key Pieces: The quilted chain crewneck is an obvious standout — it features a 3D-effect jacquard design of the season’s chain graphic, and is complete with a small LV pendant detail on the front. The milk box-shaped crossbody bag, featuring the fashion house’s signature monogram design, is also a killer.

Release Date: Available now

Buy: Louis Vuitton

Editor’s Notes: After unveiling the Pre-Spring 2020 men’s line in early October, Louis Vuitton and Virgil Abloh are now giving us a look at the official campaign for the collection. Take a look at the full lookbook in the gallery above.

Shot by photographers Arianna Arcara and Claudio Majorana, the campaign follows a group of friends in both real-life and dreamy environments, showcasing the collection’s standout clothing such as the 3D quilted sweatshirt and gradient denim jacket, as well as accessories including Abloh’s take on the classic LV keepalls.

The lookbook also gives us another look at Louis Vuitton’s latest sneakers, the LV 408, and jewelry, here in the form of bangle bracelets and emblem rings. The Pre-Spring 2020 collection is already available to shop at Louis Vuitton’s website, as well as its boutiques.



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