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BEAMS Plus is teaming up with Woolrich to celebrate its 20th anniversary in a new capsule inspired by big game hunting. Apparel for the sport caught the eyes of the BEAMS Plus team upon examining the archives of the historical American outfitter. They reinterpreted the traditional Woolrich hunting check to create a unique Black Watch pattern in a full suit, jacket, vest, and hunting cap.
“My approach to the project was to bring back the Woolrich Woolen Mills brand,” Daiki Suzuki said in a press release. “I worked for the brand from 2006 to 2010 and one of their best retail customers was Beams+. Therefore, I thought it would be interesting if I came up with designs as if the Woolrich Woolen Mills brand was still existing today. I worked on some iconic items like the cape shoulder Lumberjack Coat, the Hunting Breeches, the Railroad Vest and the Mackinaw Coat. Merging the authentic details whilst transforming them via a modern fit and through the unique lens of Beams+.”
The capsule is now available at Woolrich’s Soho and Milan locations, as well as the brand’s website and select retailers worldwide.