This Friday saw the release of Virgil Abloh’s highly-anticipated “MARKERAD” homeware line with IKEA. Fans from across Europe, the US and Asia queued for hours to get their hands on the coveted 16-piece collection.

Today, #IKEA got college students to line up at 6 am for rugs and a chair. Culture is powerful. @virgilabloh pic.twitter.com/blS4nDdLsL

— Ryan McManus (@rynmcmns) November 2, 2019

Here’s how it looked across the world.

Lined deep for the Markerad IKEA Virgil Abloh event! Fun crowd & anticipation for what folks want to purchase from this collection. #Tack #IKEA #Winnipeg for the hot mocha coffees and cinnamon buns this morning! #markerad #virgilabloh #design pic.twitter.com/SzVjjP1k4C

— Marina Graham (@MarinaG17807027) November 1, 2019

These guys have been here since 830pm last night to be first in line to get their hands on @IKEACanada x @virgilabloh MARKERAD limited collection!! First 300 IKEA Family members will have the chance to shop the collection!! #IKEAxVirgil #markerad #yeg pic.twitter.com/4pBm3uuzxn

— Dani (@danirohs) November 1, 2019

How I feel after waiting 14 hours and being first in line to cop @virgilabloh “IKEA” markerad drop #markerad #ikea #monalisa pic.twitter.com/Fd3SZsSeB4

— The Best Realtor In Vancouver (@best_vancouver) November 1, 2019

IKEA สร้างปรากฎการณ์ให้คนรุ่นใหม่มาต่อคิวซื้อ ‘เฟอร์นิเจอร์’ เกือบทุกไอเท็ม Sold out แล้ว! #IKEAXVirgilAbloh#markerad pic.twitter.com/tSYWZ6hiDh

— Marketing Oops! (@MarketingOops) October 31, 2019

IKEA X Virgil Abloh
เมื่อ เจ้าพ่อเฟอร์นิเจอร์ IKEA มาเจอเจ้าพ่อสตรีทแบรนด์ชื่อดังแห่งยุค Virgil Abloh ที่คนไทยรู้จักผ่านแบรนด์ชื่ออย่าง OFF-WHITE เปิดตัวคอลเลคชั่น MARKERED เฟอร์นิเจอร์แนวสตรีทสำหรับมิลเลนเนียลวางขายในจำนวนจำกัด

#Ikea #VirgilAdloh #MARKERAD pic.twitter.com/13jXxjo6bs

— BrandAge (@BrandAge_Online) October 31, 2019

we made it guys!!!!! #IKEA #IKEAxVirgil #markerad pic.twitter.com/byyzFCcRdT

— blob blob (@blangerzs) November 1, 2019

IKEA lit at 9am #markerad #virgilabloh pic.twitter.com/LngtMFP3js

— Nick Souksavat (@nickeles) November 1, 2019

#IKEACharlotte unveiled the #MARKERAD collection this morning and customers were lined up around the building before dawn.#retailsnotdead #virgilabloh #interiordesign #designinspiration #coworker pic.twitter.com/qiqcgtf9v8

— Brian Gott (@bgott78) November 1, 2019

#Scalping today for @IKEAITALIA @virgilabloh #markerad #ikeamilanocarugate

Nobody was outside the store stopping this #shame pic.twitter.com/hXNxKyE3kU

— Sergio Balestrieri Spadon (@sebalestrieri) November 1, 2019

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Brownish mood for this weekend

A post shared by R A I V A N ? (@plainkite) on Nov 2, 2019 at 5:21am PDT

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“????????” a limited collection @virgilabloh X IKEA®️, Semua koleksinya sudah bisa kalian dapatkan di tanggal 1 & 2 Nov 2019 di @ikea_id dengan harga retail, hanya untuk 500 orang pertama yang beruntung! #IKEA #IKEAIndonesia #IKEAToday #VirgilAbloh #IKEAxVirgil #MARKERAD

A post shared by @ kevinjulio1993 on Oct 30, 2019 at 4:21am PDT

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?Dear hypebeasts, sneakerheads si nu numai – Astazi a avut loc evenimentul de lansare al colectiei #MARKERAD by Ikea x @virgilabloh unde am participat la invitatia prietenilor de la @ikearomania ? N-am putut pleca fara sa-mi cumpar niste obiecte pentru mine si nu doar cu scopul de a le fotografia, ci chiar pentru a le folosi. Va las in continuare cateva cadre, sper sa va placa! P.S. Colectia va fi disponibila si online incepand cu data de 4, in stoc limitat. #IKEARomania (P)

A post shared by GRAURE (@graure) on Nov 2, 2019 at 6:40am PDT

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"MARKERAD", la collection d’IKEA et Virgil Abloh ?? @shaho99a #markerad #ikea #virgilabloh

A post shared by Red Boy (@redboyfr) on Nov 2, 2019 at 8:54am PDT

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My sneaker closet just got a bit more hype with a few pieces from Virgil Abloh's latest collab with @IKEACanada’s limited edition #MARKERAD collection that drops in-store this Friday November 1st. To shop, each store will give wristbands to the first 300 IKEA Family members to visit starting at 6am – first come, first serve, in store only – after that, the collection will open to the public at 12pm while supplies last. For details on the buying process or to join the IKEA Family, visit IKEA.ca & make sure you head to your local IKEA Canada store on November 1st to shop the MARKERAD collection. #IKEAxVirgil #ad

A post shared by HAWLEY DUNBAR (@hawleydunbar) on Oct 28, 2019 at 2:10pm PDT

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#virgilabloh#markerad#picoftheday#ootd#carpet#ikea#stoneisland#offwhite#outfitoftheday#jordan1#jordan#picoftheday#instagood#instagram#hypebeast#streetstyle#me

A post shared by Ꭱey Ꮀrancisco Ꮰr (@reythesizzler) on Nov 1, 2019 at 1:03pm PDT

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