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New York City-based outerwear brand The Very Warm has launched a new line with David Peyser Sportswear, adhering to their mission of bringing warmth to everyday life with uniquely cut yet approachable outerwear in modern fabrics at accessible price points. Their new collection features a range of jackets, vests, and pullovers in two additional red and grey colorways available through the brand’s exclusive selling partner SSENSE.
The Very Warm’s new brand identity for Fall/Winter 2019 is led by Laurence Chandler in partnership with creative director Nate Brown, who has helmed projects for the likes of John Elliott, Beyonce, Drake, and Kanye West.
The outerwear brand’s ethos is rooted in community, strength, and togetherness in order to inspire a sense of belonging to those who wear it. “I like to go back to the idea of it feeling optimistic and inclusive,” said Chandler. “We want people from different backgrounds to be able to wear the outerwear without knowing the brand.”
To Chandler, the perfect piece of outerwear is about striking a balance. The collection’s evergreen silhouettes are created with sustainable materials in upscaled designs. There’s an emphasis on utility where lightweight insulation and durable shells are lined with finer details including the brand’s signature convertible logo lanyard. “I think it’s a balance of taking something timeless and classy and how you modernize that,” said Chandler. “For us it was bringing in a partner like PrimaLoft where fundamentally the jacket was very warm.”
Chandler is the co-founder and creative director of menswear label Rochambeau, which was established as a way to merge his interests in contemporary art with his life-long love for fashion. “Rochambeau is a very ready-to-wear collection with a fashion element. The challenge was constantly reinventing with every season,” said Chandler. “When it came to focusing on outerwear, it was interesting to look at it from a product perspective. It was more of a challenge to stay so focused.”
The Very Warm’s FW19 collection is now available on their website as well as SSENSE.