Kellogg has teamed up with GLAAD to create breakfast alchemy with a new “All Together” flavor cereal, formulated to support anti-bullying and LGBTQ advocacy work.

Combining Raisin Bran, Corn Flakes, Rice Krispies, Frosted Flakes, Froot Loops and Frosted Mini-Wheats in the same bowl might look like a child’s cereal-based Frankenstein. According to Kellog, however, the diverse new flavor is “a symbol of acceptance.”

To celebrate Spirit Day which took place on October 17, Kellogg is donating $50,000 to GLAAD to support their anti-bullying and LGBTQ advocacy work.

The “All Together” cereal is available for a limited time in honor of Spirit Day,the largest most visible anti-bullying campaign in the world where millions wear purple to support a more accepting world for LGBTQ youth.



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