The North Face is going all in on the ’95 Denali revival, and to go along with the seminal fleece the brand has enlisted photographer Shaniqwa Jarvis for an adorable campaign. In the short film, which you can see a trailer for above, and photos, kids are the stars. After all, who has a better sense of exploration than children?
Jarvis goal coming into the shoot was to capture the “sensitive and raw imagery of our subjects within a unique set that evokes the idea of exploration,” according to a press release. She’s previously shot campaigns for Supreme, Nike, and adidas.
The Denali was first introduced in 1988 as a zip-in fleece for the Mountain Jacket. The ’95 Retro Denali brings back the OG fit while using 100 percent recycled fleece.
Head to The North Face’s website to cop the ’95 Retro Denali now.