October marks the United Kingdom’s Black History month, and Nike is celebrating black British athletes with a special jersey for the men’s national soccer team. The bold shirt was designed as a symbol of solidarity and a shared identity. It’ll be worn by the team for its international camp that began October 7.
Raheem Sterling, Tammy Abraham, Ramla Ali, and Marcus Rashford star in Nike’s campaign for BHM, which will be in a photography exhibition at NikeTown London. Nike is also teaming with Sported to mentor 12 Londoners over the next 12 months who “are inspiring and enabling the next generation to play more sport in their local communities.” Another partnership with Black In The Day will invite the community to share their stories through Nike’s 1948 space in Shoreditch.
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Equality isn’t a game. But achieving it will be our greatest victory. That’s why we keep playing. Until we all win. #BHM
Further partnerships include the National Council for the Training of journalists, Gloves not Gunz, Chelsea FC, and Tottenham Hotspur FC.