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Saturday marked the launch of Hiroshi Fujiwara‘s new collaboration with Moncler at London’s Frieze Music event. Titled 7 Moncler Fragment Hiroshi Fujiwara, the collection blends both brands renowned aesthetics and pulled a crowd befitting of the Japanese designer’s cult following.

Fujiwara’s signature style can be felt throughout the collection, which mixes vintage, military, and cultural references with Moncler’s tech and performance-focused design. Bold lettering and slogans such as “Team Positive Force” appeared on reinterpreted parka jackets and bombers, which were built from a range of matte and reflective padded nylons. Wardrobe stapes synonymous with Americana feature in the capsule too, arriving in the shape of buffalo check shirts, teddy fleece jackets, and selvedge denim jeans.

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@moncler and cultural agitator @fujiwarahiroshi launched their 7 #monclerfragment collection at London's Frieze Music last night. Loyal followers of the cult-like designer's work and forces in fashion attended the event and caught a first glimpse of the distinctly bold collection.⁠⠀ ⁠⠀ ?: Highsnobiety

A post shared by HIGHSNOBIETY (@highsnobiety) on Oct 5, 2019 at 3:17am PDT

The range also features a collaboration with Pokémon, which is translated via duvets, jumpers, and jackets, and with Porter on a range of black and military green bags.

Names such as Rick Owens, Michelle Lamy, Gully Guy Leo, the PAQ guys, and more were all spotted in the crowd. Take a look around the event via the gallery above.

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