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Two years after opening a AWGE bodega pop-up for just ten days, A$AP Rocky‘s brand is finally getting a permanent space. Set inside Selfridges‘ Men’s Designer Room, the space will recreate Harlem with 3D miniatures set behind the product— including key locations and memories from Rocky’s life, as well as NYC staples like barber shops and taxi cabs.

Launch day will feature 40 products developed in conjunction with Selfridges, including short and long sleeve tees, hats, and sweatshirts. Rocky’s signature Babushka Boi look will get its own knit doll and tote bag. There will also be an exclusive collection with frequent AWGE‘s frequent collaborator Needles.

“Rocky has been a brilliant and longstanding collaborator and friend of Selfridges,” Bosse Myhr, Selfridges director of menswear, said in a press release. We are all so excited to be bringing the AWGE vision – both for product and environment – to the Designer Street Room as a major anchor to the space, and one that will inform how we think about physical retail in the future.”













The AWGE space opens October 3 inside Selfridges. Pricing for the merch will range from $123 for select T-shirts to $381 for the doll.

Take a look at the exclusive product images above.



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