Helmut Lang Updates Classic Minimalist Codes for SS20

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Designer: Helmut Lang

Location: New York Fashion Week

Season: SS20

Key Pieces: Check the head-to-toe chrome leather look in slide #6.

Editor’s Notes: For SS20, Helmut Lang creative director of men’s and women’s Mark Thomas and creative director of denim Thomas Cawson built upon the style codes Helmut Lang is known for. The sleek, uncomplicated silhouettes, sheer fabrics, and utilitarian parkas gave the new, ostensibly younger, Helmut Lang customer an opportunity to recapture some of the minimalist cool that dominated high-end menswear in the ’90s.

Of course, there were a few elements to make the collection feel a bit more modern such as the pops of neon pink and yellow, the appearance of Bella Hadid, and the debut of Helmut Lang’s sunglasses collaboration with Berlin-based accessories designer MYKITA.

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