At this year’s Tesla annual shareholder meeting, Elon Musk announced his commitment to make all Tesla models vegan. Now it looks like Musk is making good on his promise; Tesla just debuted a new leather-free Model 3 interior which doesn’t compromise on design.
Model 3 interior is now 100% leather-free 🐄 pic.twitter.com/2F47zp8A4T
— Tesla (@Tesla) August 31, 2019
This is the car innovator’s response to pressures from PETA activists. According to TechCrunch, Musk admitted that he had wanted to implement the changes earlier, however “some challenges when heating the non-leather material and also how well it wears over time” necessitated more prolonged trials and testing.
Tesla is committed to making the Model Y leather-free by 2020 and is already offering synthetic leather seats as an option in its Model 3, Model X and Model S vehicles.