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Nike Launches Adventure Club Sneaker Subscription for Kids


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If you thought your own sneaker habit was expensive, imagine having to constantly buy shoes for a kid’s growing feet. Nike is seeking to ease that burden with its very first subscription service, Nike Adventure Club.

The new service will regularly provide new Nike and Converse sneakers in different sizes, running from 4C to 7Y to cover ages approximately 2 to 10. Each pair will average out to $50 to $60. More than 100 different styles are available, and three tiers of the service range from 4 to 12 pairs per year. Parents and kids can choose to keep any shoe they like, and when they’re done they can exchange it with Nike for a new pair, while the old one will be either donated or recycled.

“We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids,” Dave Cobban, VP of Nike Adventure Club, said in a press release. “It provides a wide range of options for kids, while at the same time, it removes a friction point for parents who are shopping on their behalf.”

In addition to the kicks, the subscription also comes with adventure guides full of outdoor games and activities for kids to do with their parents.

Nike will begin filling orders August 12. Head to Nike’s site to subscribe.



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