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Greg Lauren SS20 Is for the Modern Cowboy


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After recently getting a look at Greg Lauren‘s seasonal collaboration with Paul & Shark, we’re back to showcase the American designer’s newly-debuted SS20 collection. Per usual, Lauren’s deconstruction techniques are on full display, shining brightly in a selection of clothing that reimagines the quintessential cowboy through a modern lens.

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preview the SS20 collection at the link in bio #moderncowboy necklace by @jennylauren4545 #jennylaurenjewelry

A post shared by Greg Lauren (@greglauren) on Jul 2, 2019 at 12:36pm PDT

Shot in a barren location, the SS20 lookbook finds a cast of characters donning various Western-influenced garments that pay tribute to classic Americana and vintage military garb. We see long overcoats fused with overalls, while jeans are crafted with pieces of sweatpants. Kimonos and other outerwear then showcase Navajo prints, and camouflage covers cargo pants. Greg Lauren also offers a new assortment of denim jackets and plaid overcoats for SS20, in addition to pinstripe blazers, puffer jackets, overalls, and boiler suits. Many of the outfits featured in the shoot are completed with a wide-brimmed hat, further playing on the modern cowboy theme.

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preview the SS20 collection at the link in bio #moderncowboy

A post shared by Greg Lauren (@greglauren) on Jul 2, 2019 at 12:40pm PDT

Scan through the gallery above to get a feel for Greg Lauren’s inviting SS20 collection, then visit greglauren.com for a closer look at the clothing.



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