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Model: D.O.N. Issue #1
Key Features: Propulsion clip on the side, wider outsole, BOUNCE cushioning, wavy tread pattern, spider-web stitching on the toe box and tongue, custom coding.
Release Date: July 1
Editor’s Notes: Today adidas and Marvel introduce rising Utah Jazz star Donovan Mitchell‘s first signature sneaker, the D.O.N. Issue #1. While the silhouette is designed to cater to Mitchell’s eye-opening vertical leap and speed, a collection of four Marvel Super Hero colorways pays tribute to his Spider-Man nickname. The name of his signature line pulls from his unconventional path to the NBA, which is a testament to Mitchell’s Determination Over Negativity (D.O.N.).
“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” says Mitchell. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”
The D.O.N. Issue #1 boasts a propulsion clip on the side for lateral support, in addition to a wider outsole offering stability when landing. The brand’s BOUNCE cushioning then provides a comfortable wear, while the wavy tread pattern below helps drive Mitchell’s illusive speed. The sneaker also features spider-web stitching on the toe box and tongue, as well as custom coding pointing to stops on Mitchell’s journey to the NBA.
Donovan Mitchell’s D.O.N. Issue #1 will first arrive in four Marvel-specific colorways including a red, blue, and white iteration for Marvel’s Amazing Spider-Man; a shock pink, core black, white, and silver pair for Symbiote Spider-Man; a black and green version for Stealth Spider-Man; and a red and metallic gold rendition for Marvel’s Iron Spider.
Retailing for just $100, Mitchell’s D.O.N. Issue #1 launches July 1 on adidas.com, followed by a global release on July 5 through adidas retailers.
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