It seems as though Travis Scott is a major fan of Reese’s Puffs. So much so that he has teamed up with the brand to launch a series of special edition cereal boxes carrying Cactus Jack visuals. What’s more, there’ll be a dedicated pop-up event held in Paris tomorrow (June 25) in celebration of the snack’s arrival.
According to Reese’s, the boxes were designed by Scott with the aim of reflecting and uniting his creative style with Reese’s Puffs’ branding. Take a look at the designs below.
The first special edition box comes encased in another acrylic box and will drop later today, June 24 in limited quantities for $50 over on TravisScott.com. Paris pop-up details to follow.