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Ahluwalia Studio is the emerging label from 2019 H&M Design Award winner Priya Ahluwalia. For SS20, Ahluwalia leaned into her Indian and Nigerian roots, pulling inspiration from her family’s photo archive.
Family photos have been turned into prints on fabric, such as on the pants in slide #11, which feature an image of Ahluwalia’s grandfather in vibrant hues. The ’70s suits worn by her grandfather also inspired this season’s tailoring, albeit with slightly more modern cuts. These personal touches are mixed with the aesthetics of the UK’s ’90s garage music scene, which played a part in Ahluwalia’s London upbringing.
Ahluwalia Studio made headlines last year with its sustainable approach to fashion. “I’m Indian and Nigerian, so it’s already in my DNA to not be wasteful — ask anyone from those cultures. You use every last bit of everything,” Ahluwalia told us in the most recent issue of Highsnobiety magazine. For this collection, all denim has been sourced from vintage Levi’s, the suiting fabric is all deadstock, and the long-sleeve silk shirts have been created by reusing material from last season.
The brand’s SS20 presentation was styled with jewelry by Elena Croce, who designed the accessories using repurposed metals, as well as adidas trainers, Burlington socks, and Invicta backpacks, all of which were customized by Ahluwalia Studios.