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If you’re reading this, it’s already too late. Packer Shoes surprise-dropped its adidas Ultraboost 1.0 collaboration last Friday without warning. Mo marketing, no raffle, just an old-school drop that appeared on the retailer’s website and in-store before selling out.
The drop was limited to just 500 pairs and featured the silhouette’s original knit pattern, which many sneakerheads still believe to be the best Ultraboost Primeknit pattern. It took inspiration from three of the original colorways that launched the silhouette back in 2015: neon yellow, bright orange, and purple/black.
The toe box was orange, the mid-section purple, the tongue blue, and the heel neon yellow. The lace cage and heel cup were left black, while the Boost midsole was white and featured a black Continental rubber outsole. Check out images of the collaboration above.
“Thanks to the internet and social media, we’ve never been more in the know about the shoes we love,” wrote Packer. “It’s a great time to be alive, but there’s something to be said about that long-forgotten feeling of walking into a store and falling in love with a pair of shoes you never knew existed.”
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Packer and adidas have turned back the clock to bring the element of surprise back into the sneaker purchase experience — that long forgotten feeling of walking into a store and falling in love with a pair of shoes you never knew existed. • We took components of the three leadoff UltraBoost colorways that first kicked off the phenomenon back in 2015 and combined them into one shoe — true to the colors, materials and knit patterns of the original. adidas produced only 500 pairs and we put them on our store shelves and website this past Friday with no warning. • Not the typical way of rolling out a sneaker collaboration in this day and age, but a little shake up seems to be just what the game needs right now. • The shoe has already sold out. For all those who got their pair, we hope it was as much fun for you as it was for us. • For more information and photos, head to our blog over on PackerShoes.com.
You can still pick up pairs of the special-edition Ultra Boost on StockX.
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