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After a pair of surprise pop-ups at Agenda 2017 and Paris Fashion Week 2019, ’90s skate brand DROORS is officially making a comeback. The Southern California outfit was founded by DC Shoes co-founders Damon Way and Ken Block in 1992, offering highly sought-after streetwear prior to the streetwear boom.
DROORS began as a skate-focused denim brand, before quickly finding its footing by merging urban culture with fashion and art. DROORS always seemed to push the envelope with its captivating ad campaigns from the ’90s and early ’00s, starring legendary riders such as Matt Hensley, Kareem Campbell, Scott Johnson and Danny Way. Much like these skaters did in the streets, DROORS had a tendency to stir a commotion that led to a faithful cult following.
DROORS’ relaunch is ushered in by the release of SEASON ONE, which draws inspiration from the brand’s early years. Repurposed for today, the collection features oversized cuts, can’t-miss branding, color-blocking and preppy designs, with a focus placed on athletic functionality. Performance elements range from back-leg zippers and kangaroo pouch pockets to bungee drawcords, not only fulfilling a purpose, but offering customization. Garments are then detailed with reflective logos, repeat DROORS paneling, rubber patches and other ’90s-specific accents.
The 16-piece DROORS ATHLETICS collection is available from April 20 at select retailers and online.