The Rolex Daytona Gets a Gorgeous Sapphire Rainbow Update From MAD Paris

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Luxury watch customizer MAD Paris has been working on the extremely limited edition Rolex Sapphire Rainbow Daytona watch. The watch’s pièce de résistance is its sapphire-encrusted bezel in a rainbow-like spectrum of tones around the face.

As Browns, which carries a limited quantity of the colorful watch, puts it, “There’s very little anyone could say to dampen our spirits — not now that we’ve got sapphires on our arm.”

The watch features a black stainless steel face, dial, and a link strap attached with a folding buckle, all of which are accentuated by that bejeweled rainbow bezel. Check out the watch in the image gallery above.

The Rolex Sapphire Rainbow Daytona retails for an eye-watering £64,000 (approximately $84,000). If you have that kind of change, head to Browns now.

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