Last month, PUMA teamed up with Chinatown Market‘s Mike Cherman on a Drive-Thru-themed Cali-0 sneaker collaboration. The sneaker featured a mainly white upper with red and yellow detailing, paying homage to California’s iconic In-N-Out Burger fast food chain.
Now, NBC4 San Diego reports that In-N-Out has filed a trademark-infringement suit against PUMA, alleging the German sportswear giant had used its trademarks and trade dress (i.e. recognizable visual characteristics) without permission.
While PUMA never explicitly mentioned the fast-food chain in its promotional materials, several retailers mistakenly labeled the sneaker — officially called the PUMA Cali-0 “Drive Thru” — a collab between In-N-Out and PUMA.
Sneakers and Burgers!
"Puma X In-N-Out Burger Cali-0 Drive Thru CC" •Blazing Yellow• | 16th February @afewstore | Shop Link: https://t.co/dj4VxkS8Xt#cali0 #pumacali0 #innoutburger pic.twitter.com/OF4yUh50D7
— AFEW STORE (@AFEWSTORE) February 15, 2019
The sneaker’s laces feature a palm tree pattern, which In-N-Out claims is a federally protected trademark. In addition, the chain says PUMA marketed the sneaker alongside images of burgers and other fast-food imagery to deliberately associate the product with In-N-Out.
Cherman, of course, is no stranger to logo flips and bootlegging, with Chinatown Market famous for taking logos and designs and reappropriating them.
As always, stay tuned for more information as the story develops.
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