21 Savage has teamed up with non-profits Get Schooled and Juma to teach teens money managing basics.
Expanding on last year’s initial campaign, this year’s efforts will boost the financial literacy of hundreds of thousands of American teenagers. 21 Savage will provide motivation through PSAs, posters, and local appearances.
The campaign’s main focus will be in Atlanta, where 21 Savage will help recruit 150 teens who are disconnected from school or work, or are at risk of becoming so. Juma will provide the teenagers with training and employment. 21 Savage has pledged $15,000, which will be used to provide a $100 motivational deposit to get their financial journeys started. He will also host a bank-opening event in March.
“While my #1 song was called ‘Bank Account,’ growing up, I knew almost nothing about bank accounts,” said the rapper. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
For those who aren’t in the Atlanta program, there will still be plenty to learn on the Get Schooled website. Those who earn badges on the site will be able to cash in points for “21 Savage Bank Account” merch, including stickers, T-shirts, and more.
The “21 Savage Bank Account” campaign was due to start right after the Super Bowl, but was delayed due to the rapper’s detainment by ICE.