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Urban Outfitters‘ men’s division kicked off its new World Wide Brands program yesterday, February 25. The collection will showcase emerging brands from a different global streetwear scene every month, introducing everything from new graphics to classic denim. Kicking things off: Indonesia.
At the heart of the new collection is two Indonesian brands making waves across the globe – Pop Meets Pop and Paradise Youth Club. The former is a denim specialist known for its bold prints and premium denim and the latter is a Jakarta-founded apparel brand that infuses classic pieces with elements of youth culture.
Particular highlights from this month’s selection include Paradise Youth Club’s transparent waist bag, incidentally a super useful accessory for anyone thinking of traveling to Indonesia this year, and Pop Meet Pop’s 420 indigo selvedge jeans – a quality wardrobe essential.
Meanwhile, Elhaus offers up a more tactical approach to streetwear with multi-pocket jackets and cargo pants, and a hop across the pond to Korea’s AJOBYAJO comes with plenty more dope graphic prints for the warmer climes ahead.
Next month, UO takes to Copenhagen to shine a light on Scandi designs by Han Kjobenhavn, Le Fix, and Soulland, followed by a trip to Canada in April.
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