With the London Marathon inching closer, New Balance has teamed up with fitness app Strava to give London-based runners some extra motivation during their training.

Together, New Balance and Strava have opened a pub called “The Runaway,” from which runners can buy beer and other refreshments by cashing in running miles they’ve gathered on a “Runaway Card” while completing certain running-centric challenges.

Four different challenges are available to users in-app from February to April. The current challenge, available in-app until March 3, is to run 40 miles in 2 weeks.

Challenges that have been completed to 50 percent will get you and a friend two beers each, while three beers are on offer for those who complete challenges in full.

The pub will also offer workout sessions and display some of New Balance’s latest running gear.

Check here for more information.

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