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Brand: ellesse

Season: SS19

Key Pieces: Block colored tracksuits and t-shirts, cycling shorts and shellsuits.

Release Date: Available now.

Buy: ellesse

Editor’s Notes: Italian sports fashion brand ellesse has recruited a lineup of rising social media and streetwear figureheads to model its new SS19 collection. The “My Style, My Rules” campaign stars CGI supermodel Shudu, actress, model and musician Misty, thrill-seeking stunt expert Harry Gallagher, and streetwear figurehead and YouTuber Magnus Ronning.

The collection itself references ‘90s acid rave culture and experiments with repeat logos, pastels, and splashes of neon. ellesse’s iconic Jet Stripe, an original skiwear design detail, is used across both the menswear and womenswear while cuffed waistbands and bat-wing cuts allude to archival pieces from the ‘80s. Key fabrics include premium cotton, crushed velvet, and velour.

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