Gosha Rubchinskiy announced last year that he will discontinue seasonal collections from his eponymous brand, and now, WWD reports that the Russian designer is slated to launch a new project titled “GR-Uniforma,” on March 16. The collection will be sold at Dover Street Market flagships and the retailer’s website.
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On Friday, Rubchinskiy posted a black and white teaser image from his personal Instagram account, displaying an abandoned building with debris, along with a microphone stand, saxophone and guitar placed against a pillar, exuding a creative perspective emerging from the destruction. An accompanied caption, “ГР-Униформа ГРУППА” is also featured, which translates to “GR-Uniform GROUP.”
WWD points out that the new label will be focused on “uniform, about community, architecture order, about people from your world.” In addition, details on the new project, as well as potential collaborations, will be published on the brand’s Instagram account in the coming weeks.
This move for the designer also comes after news broke out in December when adidas was investigating Gosha Rubchinskiy’s inappropriate contact allegations with a 16-year-old model.
Stay tuned for more updates, and for the full story, follow on over to WWD.