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The Air Jordan 1 “Couture” Pays Homage to Luxury Italian Sports Cars


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Brand: Jordan Brand/Nike

Model: Air Jordan 1 Retro High OG “Couture”

Key Features: Premium leather construction with a large red bar strip over the Swooshes on the sides and heel section, Nike Air-branded tongue labels, and wings logo across the ankles.

Release Date: February 23

Price: $175

Buy: Nike and select retailers

Editor’s Notes: With the Air Jordan 1 dropping in a UNC-inspired theme this week for NBA All-Star Weekend, Jordan Brand unveils yet another variation of MJ’s iconic sneaker dubbed, “Couture.”

The silhouette is rendered in the always favorable black and red color scheme, but the highlight detail across its side panels with a red bar strip somewhat symbolizes a type of censorship over the Swoosh, which calls out to the “Banned” Air Jordan 1. However, according to JB, the design is inspired by the craftsmanship behind luxury Italian sports cars.

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