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KITH x Versace Take Over New York for NYFW


KITH‘s Ronnie Fieg has been revealing the locations around New York where customers can enjoy a KITH x Versace experience during New York Fashion Week. The new collaboration between KITH and Versace was revealed earlier this week, modeled by Bella Hadid and Lucky Blue Smith.

Taking to Instagram, the designer first explained that he “wanted to work with my favorite iconic establishments around NYC and invite people to enjoy the best New York City has to offer through a Kith x Versace lens.” He chose 4 businesses to partner with, two of which haven’t been revealed yet.

The first location where fans can enjoy a KITH x Versace experience is the restaurant Sadelle’s, where the menus, the servers’ uniforms, and the lox wrap all received a redesign. This experience will finish today, Sunday February 10, so better hurry if you want to enjoy that redesigned lox wrap.

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For New York fashion week, I wanted to work with my favorite iconic establishments around Nyc and invite people to enjoy the best New York City has to offer through a Kith x Versace lens. When thinking of which brands to work with, I thought about my daily routine. This led me to work with 4 New York institutions where people could enjoy an unexpected Kith x Versace experience. The first stop is Sadelle’s, where we’ve redesigned the menus, the lox wrap, and the server’s uniform. This experience started today and will run through this Sunday 2/10. More spots to come throughout the weekend. Stay tuned.

A post shared by Ronnie Fieg (@ronniefieg) on Feb 8, 2019 at 4:37pm PST

The second establishment chosen is Fieg’s “daily go-to,” Cha Cha Matcha. The hot and cold cups, as well as the sleeves have received a new design featuring the KITH x Versace monogram print, and there’s even a powder stencil for the drinks themselves. All NYC Cha Cha Matcha locations have the cups until Friday February 15.

View this post on Instagram

The second location for Kith x Versace experience is my daily go-to, Cha Cha Matcha. I’ve admired Cha Cha‘s business model since they opened, and instantly became friends with @matthewmorton after realizing we shared a lot of the same values. I was never a coffee drinker and matcha quickly became my source of caffeine when needed. It has become an important part of my 14-16 hour days in the office. For this experience, we’ve redesigned the hot and cold cups, as well as the sleeves, in our Kith x Versace monogram print. We’ve also added a powder stencil. These cups are available at all New York Cha Cha Matcha locations starting today until Friday 2/15.

A post shared by Ronnie Fieg (@ronniefieg) on Feb 9, 2019 at 9:18am PST

Two more experience locations have yet to be revealed, so stay tuned!



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