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PUMA continues its partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, presenting a new collaborative collection for SS19. Consisting of footwear, apparel and accessories, the children’s release serves to celebrate the 50th anniversary of Sesame Street.
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It all began in 1969 on a street where colorful Muppets and humans lived — and learned — side by side. Today, 50 years later, we are excited to announce a yearlong anniversary celebration to mark the occasion! Click the link in our bio to learn more. #ThisIsMyStreet
The SS19 capsule sees original Sesame Street characters in Cookie Monster, Elmo, and Bert and Ernie appearing on popular PUMA silhouettes such as the Suede and the RS-0. The sneakers then come packaged in a specially decorated shoebox designed by children.
In addition to the footwear, the collection features sweatshirts, jackets, caps and backpacks, all with colorful Sesame Street branding.
Sesame Street x PUMA SS19 is expected to launch on February 15 at PUMA stores, select retailers and online.
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