PUMA Celebrates ‘Sesame Street’s 50th Anniversary With Children’s Collab

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PUMA continues its partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, presenting a new collaborative collection for SS19. Consisting of footwear, apparel and accessories, the children’s release serves to celebrate the 50th anniversary of Sesame Street.

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It all began in 1969 on a street where colorful Muppets and humans lived — and learned — side by side. Today, 50 years later, we are excited to announce a yearlong anniversary celebration to mark the occasion! Click the link in our bio to learn more. #ThisIsMyStreet

A post shared by Sesame Street (@sesamestreet) on Feb 4, 2019 at 3:12am PST

The SS19 capsule sees original Sesame Street characters in Cookie Monster, Elmo, and Bert and Ernie appearing on popular PUMA silhouettes such as the Suede and the RS-0. The sneakers then come packaged in a specially decorated shoebox designed by children.

In addition to the footwear, the collection features sweatshirts, jackets, caps and backpacks, all with colorful Sesame Street branding.

Sesame Street x PUMA SS19 is expected to launch on February 15 at PUMA stores, select retailers and online.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

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