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Gucci has pulled a sweater from stores and issued an apology after social media users pointed out its resemblance to blackface. The black polo neck, which Gucci describes as a “balaclava jumper,” retailed for $890 and features a cutout that sits over the wearer’s mouth and gives the appearance of bright red oversized lips.
How does this keep happening with supposedly 'luxury' brands? No-one at Gucci clocked the similarity between the racist imagery of their $890 blackface jumper and Prada's keychain – the latter of which was pulled from stores less than two months ago? Or do they just not care? pic.twitter.com/pNxTbuJeXV
— Charlie Brinkhurst-Cuff (@CharlieBCuff) February 7, 2019
So @gucci puts out a sweater that looks like blackface……
On Black History Month….
And then issues an apology because they didn't know that blackface images are racist.
— Tariq Nasheed (@tariqnasheed) February 7, 2019
GUCCI IS CANCELLED ALL 2019 ??♂️ pic.twitter.com/YtGKdKZwqX
— 4amtravo (@TravieJx21) February 7, 2019
On Twitter, Gucci wrote that it “deeply apologizes” for the piece. “We consider diversity to be a fundamental value to be fully upheld, respected and at the forefront of every decision we make,” the brand added. “We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”
The Gucci backlash comes just over a month after Prada pulled figurines that featured blackface-style imagery from its New York stores.
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019