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Gucci has pulled a sweater from stores and issued an apology after social media users pointed out its resemblance to blackface. The black polo neck, which Gucci describes as a “balaclava jumper,” retailed for $890 and features a cutout that sits over the wearer’s mouth and gives the appearance of bright red oversized lips.

On Twitter, Gucci wrote that it “deeply apologizes” for the piece. “We consider diversity to be a fundamental value to be fully upheld, respected and at the forefront of every decision we make,” the brand added. “We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”

The Gucci backlash comes just over a month after Prada pulled figurines that featured blackface-style imagery from its New York stores.

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