After conducting a clean water initiative in Africa last year, Gucci announces the latest chapter of its Chime for Change campaign in their efforts to tackle gender inequality. The project supports six organizations worldwide that support the fight for gender equality: Equality Now, Global Fund for Women, Ms. Foundation for Women, UN Women, Vital Voices and Women Deliver, along with support from Hearst Magazines, Facebook, the Kering Foundation and the Bill & Melinda Gates Foundation.
The elite Italian fashion house launched Chime for Change in 2013 with Beyoncé and Salma Hayek. In this latest initiative, Gucci creative director Alessandro Michele joined forces with Italian street artist MP5 who created the campaign’s theme, dubbed “To Gather Together.” Murals will be seen in London, Hong Kong, New York, Milan, and Taiwan, as part of the label’s global ArtWalls platform. The artwork consists of genderless silhouettes of human figures standing together, rendered in MP5’s signature black and white graphic aesthetic.
View this post on Instagram
Today marks the beginning of a new chapter for CHIME, as we call on our global community to unite in support of gender equality under the banner “To Gather Together.” We believe that connection empowers us. That every voice matters. That each one of us is needed to achieve change. We believe we can do extraordinary things when we gather together. Explore more of the next generation of CHIME at chime.gucci.com #chimeforchange
In addition, Gucci dropped the first issue of a zine titled, Chime, which celebrate the global voices speaking out against gender inequality. It’s currently on sale at select bookstores and at the Gucci Wooster Bookstore in New York and Gucci Garden in Florence. A digital version of the zine is available here.
View this post on Instagram
Gucci publishes the first issue of the CHIME Zine, celebrating the community of global voices speaking out for gender equality and self-expression, edited by @adameli and art directed by @mp5art. Model @hannegabysees writes about being born intersex and her campaigning to end intersex surgery on infants and children. A poem written about Joan of Arc in 1429 captures the joy and optimism she brought to French citizens. The CHIME Zine will be available at the #GucciWooster Bookstore in New York, the #GucciGarden in Florence and select bookstores worldwide. Additionally, in partnership with @1granary, the zine will be distributed to universities in Belgium, Finland, France, Israel, Italy, Ukraine, the United Kingdom, and the United States. Discover more through link in bio. @alessandro_michele @chimeforchange #AlessandroMichele
Furthermore, the Chime for Change campaign debuted at the Sundance Film Festival this past weekend with a short film, The Future is Fluid by Jade Jackman and Irregular Labs, as it explores what gender means for Generation Z.
To learn more about Chime for Change, head on over to Gucci’s website now.