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New Balance teamed up with Sneaker Freaker and The Drop Date to unveil the latest evolution of its popular 997 silhouette, the 997H. At the event, hosted at The Runaway in London, Sneaker Freaker also celebrated the release of its New Balance 997 book.
The book chronicles the evolution of the 997 and features exclusive interviews with Steven Smith and Ronnie Fieg, among others.
In addition to the new 997H, some of New Balance’s most iconic 997s were exhibited at the launch. Among them were the 997.5 “Tassie Tiger” and the UNITED ARROWS x New Balance 997.5 from 2009.
Check out images from the event above, courtesy of The Drop Date, and see how many of the New Balances on show you can name.
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