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Brand: Loewe

Season: SS19

Key Pieces: Loewe’s latest line of menswear and accessories artfully integrates the clean lines of outdoor-wear with psychedelic motifs. The blue crewneck sweater is emblematic of this striking synthesis.

Release Date: January 6 for the London prelaunch and pop-up, January 10 globally.

Buy: Loewe

Editor’s Notes: The soon to drop “Eye/LOEWE/Nature” collection is inspired by a utopian vision of the great outdoors. The capsule includes a crewneck sweater in blue and red colorways, each featuring the Eye insignia developed by MM Paris, set on a psychedelic coastal landscape. The collection also features hiking boots, a backpack and shirts.

Loewe released an arresting film to accompany the collection, ahead of its global release on January 10. The film follows British actor, Josh O’Connor, as he explores the great outdoors in Loewe’s latest wares. Take a look at the video below, posted by Loewe’s creative director (and founder of J.W. Anderson), Jonathan Anderson.

View this post on Instagram

LOEWE Eye/LOEWE/Nature A new menswear line inspired by the great outdoors. Collection in store from Jan 10. Creative Direction @jonathan.anderson Film Direction @chateauxmanson Staring @joshographee Music #ArthurRussell #EYELOEWENATURE London pre-launch and pop-up‪:‬ 52 Brewer St, Soho, W1F 9T tomorrow @ 8pm

A post shared by Jonathan Anderson (@jonathan.anderson) on Jan 4, 2019 at 1:51pm PST

Significantly, for every product sold from the collection €15 ($19 USD) will be donated to fight plastic pollution.

What do you think of Loewe’s outdoorsy new line? Let us know in the comments below.

In other news, A-COLD-WALL* has unveiled its new luxury leather luggage.



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