US fitness brand ONNIT just launched the latest in a long line of unlikely but exciting partnerships. Known for using the likes of Star Wars and Marvel as its muse for high-spec workout gear such as cast iron kettlebells, battle ropes, slam balls, and yoga mats, the new line uses Japanese arcade game franchise Street Fighter as the inspiration behind a new line of gym apparel.
Using characters from the Street Fighter universe as design motifs for t-shirts geared towards different fitness disciplines and general mixed martial arts, the line is comprised of 12 t-shirts. For instance, Ryu (the wandering warrior) is used to depict strength training, while levitating martial artist Dhalsim is pictured on a tee alongside the Hindi word for yoga.
Each t-shirt costs $35, and along with its bold character design on the front, features a loop label on its left side which reads “Here comes a new challenger” and an ONNIT branded arcade machine on its back.
With a brand ethos of inspiring peak performance through unique products including everything from fitness supplements to workout equipment, ONNIT’s new t-shirts are the perfect way to get motivated for healthy 2019 resolutions, while also making for perfect gifts to any obsessives of the popular franchise.
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