London-based fashion marketplace Farfetch has announced its acquisition of American premium sneaker and streetwear marketplace, Stadium Goods, for $250 million in a deal that was facilitated by Goldman Sachs.

As a result of the deal, Stadium Goods will become a fully-owned subsidiary of Farfetch that will continue to be led by its co-founders John McPheters and Jed Stiller.

In February, Stadium Goods already sold a stake to LVMH Luxury Ventures for an undisclosed sum, which the company has said to put towards growing its brick-and-mortar presence, grow its proprietary tech offering as well as investing in marketing and staffing.

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