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Brand: amongst few x NBA
Season: Holiday 2018
Key Pieces: The tracksuit and the pullover hoodies with embroidered patches and screen print detail are the clear standouts from the collaboration.
Editor’s Notes: Dubai streetwear and lifestyle brand amongst few has partnered with the NBA for a new collaborative collection. The project focuses on basketball attire that is designed for off-court wear.
Featuring seven pieces in total, amongst x NBA includes a full tracksuit, shorts, multiple T-shirts, pullover hoodies, and a ripstop waist bag. To showcase the goods, the brand tapped Cheb Moha and Chndy to photograph and direct the coinciding lookbook, shot in rural settings of Dubai such as back streets of the Deira neighborhood, well-known basketball courts in Satwa, and residential areas overlooking the Persian Gulf.
You can look forward to amongst few’s NBA collection launching exclusively in the United Arab Emirates at Sole DXB this Friday, December 7 and Saturday, December 8.
For more style, don’t miss out on adidas Terrex and White Mountaineering’s new technical collab.